“Do. Or do not. There is no try.”
Advertising production leader with a track record of creating award-winning campaigns and breakthrough content, film, and experiential for all media channels. Expertise in developing and managing production and post processes, managing teams, and providing project vision. Able to foster creative talent and client collaborations with a focus on organizational behavior and creative problem solving.
Producer – Creative X, Facebook. 2021
Director of Production – North American Production Lead, Razorfish - Boston, MA. 2008 – 2021
Razorfish is a leading digital agency.
Run Razorfish’s production company and post-production team with roles in both production and business management. Partner with creatives, account, and strategy teams to solve production and delivery needs. Client projects have included works for Holland America, Samsung, Dove, Mercedes, Michelin, Dunkin’, Red Bull, Chrysler, Fiat, Jeep, Dodge, Travelers, Visit Florida, Visit Orlando, Powerade, Invisalign and Webster Bank.
Led development of all production processes, manage daily workflow, and oversee a team of producers on diverse broadcast, social, and integrated and experiential projects for regional and global clients in North America and LATAM.
Compile scopes of work, budgets, and schedules on interactive projects.
Responsible for estimates, scheduling, casting/booking talent, director search and hire, production company selection, contract management, music searches, direct recording sessions, color correction, and managing editorial sessions.
Liaise to global production companies, graphic design studios, post-production facilities, and music/talent agencies.
Manage vendor negotiations and award bids based on project compatibility.
Assist freelance producers with generating and executing production agreements.
Execute purchase orders and process invoice payments.
Interpret major union agreements including SAG commercial and industrial contracts. Advise on union, non-union, broadcast, non-broadcast, interactive, domestic and offshore productions.
Project highlights include award-winning projects for Unilever Dove (Show Us campaign), Dunkin’ Donuts (Summer Chill campaign), and Fiat (Sistine Chapel).
Senior Integrated (Interactive & Broadcast) Producer, DDB - Miami, FL 2006 - 2008
Provided services to clients including Carnival Cruise Lines and Florida Lottery.
Glass Cannes Lion for Change for Unilever Dove Project #ShowUs
Gold Clio Sports for Dunkin' Donuts Summer Chill Integrated Campaign
Silver Cannes Lion for Fiat ‘Sistine Chapel’; an Italian Masterpiece, in the Promo & Activation category
Silver American Advertising Federation Addy for DDB New Business Promotional Spot
Premiere, After Effects, Storyboarding and Animations, Copywriting/Screenwriting, Production/Post-Production
MBA, University of Miami - Miami, FL
BS Communications (Major: Advertising & Film, Minor: Art & Photography) Florida International University - Miami, FL
Production Management, New York University - New York, NY