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Mike A.
Diaz

Producer

Yoda

“Do. Or do not. There is no try.”

CV

Advertising production leader with a track record of creating award-winning campaigns and breakthrough content, film, and experiential for all media channels. Expertise in developing and managing production and post processes, managing teams, and providing project vision. Able to foster creative talent and client collaborations with a focus on organizational behavior and creative problem solving.

 

EXPERIENCE

Creative Project Manager – Apple Marcom - Remote                                                                             2023 - Current

Working on ALAC + Canada Geo-Origination Creative Campaigns. 

  • Develop and implement content ideas in collaboration with the Apple Marcom Creative team and Marketing leads. 

  • Ensure all creative + production + brand + content follows the defined strategy.

  • Collaborate with internal and external partners to build and distribute high-quality content across all ALAC + USH + CA, Broadcast, and Social Media platforms.

 

Creative Producer – Creative X, META - Remote                                                                                    2021 - 2023

Creative X Producer working on Public Affairs Content for Meta and WhatsApp.

  • Develop and implement content ideas in collaboration with the Creative X team and marketing leads. 

  • Ensure all content follows the defined strategy.

  • Collaborate with internal and external partners to build and distribute high-quality content across all Meta, Broadcast, and Social Media platforms.

  • Lead Post-Producer for Broadcast, OLV, and Web-Development.

  • Keep up to date with the changing technology, media, and creative landscape.

 

Director of Production – North American Production Lead, Razorfish - Miami + Boston, MA.                  2008 – 2021

Razorfish is a leading digital agency. 

 

Run Razorfish’s production company and post-production team with roles in both production and business management. Partner with creatives, account, and strategy teams to solve production and delivery needs. Client projects have included works for Holland America, Samsung, Dove, Mercedes, Michelin, Dunkin’, Red Bull, Chrysler, Fiat, Jeep, Dodge, Travelers, Visit Florida, Visit Orlando, Powerade, Invisalign and Webster Bank.

 

  • Led development of all production processes, manage daily workflow, and oversee a team of producers on diverse broadcast, social, and integrated and experiential projects for regional and global clients in North America and LATAM.

  • Compile scopes of work, budgets, and schedules on interactive projects.

  • Responsible for estimates, scheduling, casting/booking talent, director search and hire, production company selection, contract management, music searches, direct recording sessions, color correction, and managing editorial sessions.

  • Liaise to global production companies, graphic design studios, post-production facilities, and music/talent agencies.

  • Manage vendor negotiations and award bids based on project compatibility.

  • Assist freelance producers with generating and executing production agreements.

  • Execute purchase orders and process invoice payments.

  • Interpret major union agreements including SAG commercial and industrial contracts. Advise on union, non-union, broadcast, non-broadcast, interactive, domestic and offshore productions.

  • Project highlights include award-winning projects for Unilever Dove (Show Us campaign), Dunkin’ Donuts (Summer Chill campaign), and Fiat (Sistine Chapel). 

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Senior Integrated (Interactive & Broadcast) Producer, DDB - Miami, FL                                                  2006 - 2008

  • Provided services to clients including Carnival Cruise Lines and Florida Lottery.

 

AWARDS

Glass Cannes Lion for Change for Unilever Dove Project #ShowUs 

Gold Clio Sports for Dunkin' Donuts Summer Chill Integrated Campaign

Silver Cannes Lion for Fiat ‘Sistine Chapel’; an Italian Masterpiece, in the Promo & Activation category 

Silver American Advertising Federation Addy for DDB New Business Promotional Spot

 

SKILLS

Premiere, After Effects, Storyboarding and Animations, Production/Post-Production.

 

EDUCATION

MBA, University of Miami - Miami, FL

BS Communications (Major: Advertising & Film, Minor: Art & Photography) Florida International University - Miami, FL

Production Management, New York University - New York, NY

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